IRADA in Media


Defending Media Freedoms and Promoting Public Interest Journalism


The ADPM was established as an outcome of a series of national consultations in 2019 analysing the representation of religious minorities in Pakistani media aimed at promoting an enabling environment for diverse and pluralistic perspectives on fundamental rights of all citizens and leading to the establishment of the Alliance for Diversity and Pluralism in Media (ADPM).

The Alliance comprises a group of several publicly well-regarded professionals with backgrounds in religious minority rights advocacy, journalism, media development, human rights activists, women’s rights mobilizers, digital rights activism, and others, who all in a voluntary capacity advise on professionalism-oriented and inclusive initiatives that seek to promote diversity and pluralism in media.

Hosted by the Institute for Research, Advocacy and Development (IRADA), has the following mandate:

  1. To serve as a broad-based, inclusive, consultative and advocacy platform for key stakeholders and experts advocating for greater diversity and pluralism in Pakistani media.
  2. To support and strengthen the media’s capacities on prioritizing and pursuing public interest journalism that becomes the voice of the voiceless and the often silenced.
  3. To champion the right of religious minorities to articulate their rights and concerns through greater media freedoms and improved media professionalisms.
  4. To pilot and facilitate initiatives, activities and programs to support and strengthen the agenda of media diversity and pluralism, especially through greater media content featuring the issues and voices of religious minorities.
  5. To engage, lobby with and advocate with all key stakeholders related to the media and rights sectors on greater media diversity and pluralism.
  6. To enlist support of key stakeholders, including religious minorities, governments, human rights commissions, media industry, working journalists, online media and information practitioners, human rights defenders, political parties, legislatures and civil society activists to lend support and strength to the cause of promoting media freedoms, media diversity and pluralism and media professionalism.
  7. To establish networking, partnerships and collaborations with relevant national and international communities of support, including religious minorities, media and civil society, on the issue of media diversity and pluralism.
  8. To constitute a mechanism to operationalize ADPM, including establishment of a Steering Committee, to strategize and implement programs, initiatives and actions that support diversity and pluralism in media.


Alliance for Diversity and Pluralism in Media (ADPM) Statement on the August 16 Jaranwala anti-Christian mob violence and its News Coverage

August 18, 2023: The Alliance for Diversity and Pluralism in Media (ADPM) strongly condemns the ruthless attacks on the Christian community of Jaranwala on August 16. The incident reflects the height of intolerance and violence against religious minorities in the country and the inability of the State to curb mob attacks… (read more)

The Alliance for Diversity and Pluralism in Media (ADPM) urges news media to report on religious minorities compassionately using the Justice Jillani judgement.

June 19, 2023, marks the ninth anniversary of the landmark 2014 Supreme Court judgement on the protection of the rights of religious minorities in Pakistan. To mark the occasion, ADPM (Alliance for Diversity and Pluralism in Media) urges the national and local news media to use the judgement’s directives as an accountability framework for reporting compassionately and sensitively on the rights and issues of Pakistan’s religious minorities … (read more) 

Alliance for Diversity and Pluralism in Media (ADPM) Statement on News Coverage of Pakistan Floods 2022

November 2022: The climate change-induced floods in Pakistan have posed a humanitarian disaster of an unprecedented scale, with over 1,500 dead, nearly 35 million affected, and over $10 billion in estimated damages. Two months after the high floods, many areas of Sindh are still underwater while affected parts of Balochistan and Khyber Pakhtunkhwa continue to remain in urgent need of post-disaster relief and rehabilitation. With the onset of winter season and the reported spread of viral and waterborne diseases among the flood-affected communities, the long-term needs of the flood survivors cannot be ignored … (read more)